| Campaign Name: | Happy Hour Power |
| Campaign Start Dates: | 9/15/2025 |
| Campaign Method: | Outbound |
| Campaign Channel: | Email, Billboard/Radio (Houston market only), Targeted Online Advertising (search, display, social) |
| Campaign Type: |
Digital, Billboard, Radio: Acquisition Email: Renewal, Winback |
| Campaign State: | Texas/TX |
| Utility Name and phone number: |
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| Promo Code: |
Acquisitions: None Renewals: RENEW Winbacks: WINBACK PPU: TOUTX |
| Campaign Creatives Links and Landing Pages: |
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| Plan Education: |
Customers get free energy every weekday from 3pm-6pm and all day Sunday ETF is $150 The rate outside of free hours is a fixed rate for 12 months |
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Selling Points: |
- Free electricity every weekday from 3pm-6pm - Free electricity Sundays for football games, family gatherings, weekend chores - Perfect for meal prep, laundry and family time - Lower monthly bills by shifting the biggest energy activities to the free periods - Lock in savings for 12 months with a stable transparent rate outside of free periods - Clean, renewable energy - No hidden gimmicks - clear pricing and honest terms |
| Number of People who received email: |
Winback - 3200 |
Digital Ads
Email - Renewal
Email - Price Plan Update
Email - Winback
