| Campaign Name: | Free Weekends |
| Campaign Start Dates: | 9/15/2025 |
| Campaign Method: | Outbound |
| Campaign Channel: | Email, Targeted Online Advertising (search, display, social) |
| Campaign Type: | Acquisition, Renewal, Winback |
| Campaign State: | Texas/TX |
| Utility Name and phone number: |
|
| Promo Code: | None - homepage rates |
| Campaign Creatives Links and Landing Pages: |
|
| Plan Education: |
Customers get free energy every weekend from 11:59pm Friday - 11:59pm Sunday ETF is $150 The rate outside of free hours is a fixed rate for 12 months |
|
Selling Points: |
- Free electricity every weekend from 11:59pm Friday - 11:59pm Sunday - Host gatherings, do weekend chores, meal prep all guilt free
|
| Number of People who received email: |
Winback - 15k |
Email - Winback
