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May 2025: Price to Compare Offer 

Winback to get MA customers to come back to CSE

Campaign Name: Massachusetts Price to compare 2025
Campaign Start Dates:  5/6/2025 - 5/31/2025
Campaign Method: Inbound 
Campaign Channel:  Email 
Campaign Type:  Winback 
Campaign State: Massachusetts/MA
Utility Name: 
  • Eversource (WMECO)
  • National Grid (Natgrid-MECO)
  • Eversource (NSTAR)
  • Unitil FGP (Fitchburg Gas & Electric Light)
Promo Code:  WINBACK
Toll-Free Number: 800-814-7019
Campaign Creatives Links and Landing Pages:
  • https://signup.cleanskyenergy.com/rates?utility_id=67&promocode=WINBACK&utm_campaign=Winbacks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_0F3GRtFNpMITsh5H9Lb9oVHff5XjaKbrrDxKpXeBmXTVKBZwMedBkAbgE7raGivIYCGuF
  • https://savings.cleanskyenergy.com/?promocode=WINBACK&utm_campaign=Winbacks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_0F3GRtFNpMITsh5H9Lb9oVHff5XjaKbrrDxKpXeBmXTVKBZwMedBkAbgE7raGivIYCGuF
  • https://cleanskyenergy.com/earth-day-terms-and-conditions/
Plan Education:
  • winback emails enticing customers in all utilities within MA to come back to CSE with a fire sale. The goal is to win back more customers in these markets. 
  • It is important that we educate the customers that they have a choice on their electricity supllier
Selling Points: 
  • call out that it takes 15 minutes or less to enroll
  • we have transparent competitive pricing
  • 100% renewable electricity
  • special return offer
Number of people who received email: 16,429

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