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March 2025 : Price to compare offers

A Winback email showing pricing advantages of CSE to encourage customers to come back.

Campaign Name: PA/OH March Price To Compare Offer Email 
Campaign Start Dates:  3/6/2025 - 3/31/2025
Campaign Type: Winback
Campaign Channel: Email
Campaign Method: Inbound 
Campaign Promo Code: WINBACK
Campaign State:
  • Ohio/OH
  • Pennsylvania/PA
Utility Names:
  • PECO (Electric)
  • Dayton Power & Light 
Campaign Toll-Free Number 800-814-7019
Campaign Creatives Links and Landing Pages:
  • https://cleanskyenergy.com/plan-specific-gift-card-rewards-terms-and-conditions/
  • https://cleanskyenergy.com/lp/piqma/
Education Plan:
  •  Sending  winback emails enticing customers for utilities PECO and DPL in PA and OH where we have the pricing advantage to come back to CSE
  • There will be 2 emails going out for each utility
  •  Half of the customers will get an email featuring the Eco Rewards 12 gift card plans,
  • Half will get an email featuring the FlexStart Intro 3 plans
  • It is important that we educate the customers that they have a choice on their electricity supplier
Selling points:  -DPL: Eco Rewards 12 sign up awards customers $50 total ($25 per each 6 month term on the plan)
-PECO: Eco Rewards 12 sign up awards customers $100 total ($50 per each 6 month term on the plan)
Number of people Sent to: 
  • PECO ECO REWARDS: 12,976
  • PECO FLEXSTART INTRO:13,191
  • DPL ECO REWARDS: 913
  • DPL FLEXSTART INTRO:905
PECO ECO REWARDS: (NOTE: GIFT CARD DENOMINATION IS DIFFERENT $100:   PECO FLEXSTART INTRO: DPL ECO REWARDS: (NOTE: GIFT CARD DENOMINATION IS DIFFERENT $50: DPL FLEXSTART INTRO: