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January 2025: Price To Compare Offers

A Winback email showing pricing advantages of CSE to encourage customers to come back.

Campaign Name:

Until FGP & Duke energy prices compared to  CSE prices
Campaign Start Dates: 1/15/25 - 1/31/25
Customer Type:  Residential
Channel: Email
Campaign Type: Winback 
Campaign Method: Inbound 
State:
  • Massachusetts/MA 
  •  Ohio/OH
Utility Name:
  • Unitil FGP (Fitchburg Gas & Electric Light)
  • Duke Energy (Gas)
 
Promo Code: WINBACK
Toll-Free Number: 800-814-7019
Campaign Creatives Links and Landing Pages:
  • https://cleanskyenergy.com/lp/piqma/
  • https://cleanskyenergy.com/plan-specific-gift-card-rewards-terms-and-conditions/
Rates & Savings: 
  • UNTIL 12:
    Rate: $0.1930
    CSE Rate: $0.1649
    Savings: -15%
  • DUKEOHG 12:
    Rate: $0.5383
    CSE Rate: $0.4700
    Savings: -13%
Plan Education: 
  • Sending out Winback emails enticing customers for the utilities listed.
  • Goal is to win back customers in these markets.
  • It is important that we educate the customers that they have a choice on their electricity supplier
Selling Points:
  • Providing rates and savings 
Number of People Sent to:
 

 
  • Duke Energy (Gas) - 414 people 
  • Unitil FGP (Fitchburg Gas & Electric Light) -  311 People
UNITIL: DUKEOHG: